SEO or search engine optimization became recognized as an important field of study in 1997 but back then webmasters relied on questionable ways to improve their rankings. Originally, the search engines required the webmasters to provide keyword meta tags for their sites and these were used as basis for the search engines in ranking each page.
Webmasters quickly [...]
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Search engine optimization, commonly referred to as SEO, is the art of understanding how search engines such as Google work and their impact on rankings.
When thinking about the methods and techniques used to help websites rank, it’s important to focus your efforts on those techniques that have been proven to be real SEO methods that provide [...]
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Most law firms today, just like most businesses today, have web sites. And, like most businesses, the websites for most law firms were created, then left to their own to wither in the miasma of every other law firms wesbite.
Has this happened to your website?
The problem is that many times, web designers aren’t also SEO, [...]
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Every business has a need for unique web services designed to help them highlight their products and services. Law firms are no different.
Their websites need to not only be functional and reach as large of an audience as possible, but they need to be respectful of the position that lawyers hold in society, maintaining a [...]
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Most major law firms have started doing at least some kind of marketing over the years. The days of “dignity and honor” have been replaced with “we will bring you big money”.
There’s nothing wrong with that, as marketing helps law firms get their name out to the marketplace.
When it comes to traditional marketing efforts, though, [...]
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